In order to gain the maximum exposure to your web page in the SERPs where you want to present to your visitor as the solution to their problem, you will have to develop a strategy based on the keyword.

By strengthening your internal links and external links to the targeted keywords, you are increasing your chances of appearing in the top results of your visitor’s favorite search engine.

Take a moment to think about the basic internal link diagram of your website.

Your Internet strategy should include maximizing the keywords’ potential to draw in traffic from search engines.  By combining your targeted keyword, (which is the problem your online visitor has), and selected web pages with a high PageRank, you can improve the odds of your web page ranking higher in the SERPs.

Use your content to your advantage.

- Search Engine Journal

While your internal linking strategy is really about giving your online visitors choices as to where to go next, you are also really sculpting your website’s ability to provide a solution to your visitor’s problem as quickly as possible.

Wikipedia sums it up in one simple sentence,

Internet marketing, … , is the marketing of products or services over the Internet.

That is the basic concept of what Internet marketing is about because of the term, marketing, itself as described in Wikipedia,

Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Basically, Internet marketing is a different form of medium, as opposed to television, newspapers, etc…

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